One of the many things that Armenia is famous for, besides “Lavash”, the ultimate version of bread, is actually music. The question is, to what extent it is famous? Many people, myself included, believe that the word famous resides in Armenia itself, in a simpler way, Armenia’s majority of music is famous in Armenia. Therefore, young musicians who have dreams of becoming internationally known and famous, get their dreams crushed because of Armenia’s status, regarding fame in music. What I’m saying is that young musicians do not believe in the country they produce their music in, they don’t believe that Armenia can be a station towards international fame.
Why? Because it is stereotypically spread that “famous” Armenian singers and musicians in Armenia, usually have strong connection with people of influence in the country, hence, they get their music produced, recorded, and promoted. Therefore, young musicians lose their faiths in becoming good artists, so they stand still without taking any action, without doing anything. They write and compose their own songs with a mere instrument, perform some of them in pubs and cafes, and delete the remaining ones.
Moving forward, maybe the previous points were right, the points indicating that “famous” singers who maybe lack some talent, get famous thanks to their connections in the country. However, what confuses me in this era, is that although we are in an era that everything depends on the internet, the social media, and other forms of media, people still complain about the corruption in Armenia, and blame it for their lateness in becoming known and getting their music promoted. Many young musicians compare themselves with musicians from outside the country, specifically, with musicians from the United States. They state that musicians of other countries, or American musicians, have more chances to get their talents and names heard and known. But what I believe in? it’s totally wrong, there’s corruption in every corner of the world, even in the United States and in its music industry. Even there, one has to have strong connections. But what’s wrong about that? Why having strong connections as a pillar to one’s career is considered to be wrong and unethical? Even those who have “weaker” connections in the United States, they still get their music spread worldwide, and become well known even internationally. The answer is – the internet, specifically, the social media.
Musicians in the United States write and compose their songs, sometimes they collaborate with other musicians, and start to promote their songs, their stories, their cultures, and their emotions. Nowadays, the internet is offering us a lot of options that we can use. You can record your music with a camera, upload it on the internet, boost it with social media’s platforms’ advertising options, and boom, your music is watched by over 20,000 people minimum. I’m not bringing numbers from my head, you can go check it out on Google.
It’s so simple right? Anyone who reads this blog might say that I am making simple and naive points. I know it’s so simple. But what’s confusing, is the fact that young musicians in Armenia, knowing about all these, do not move their butts to start doing the necessary steps to become the version of the musician they want to be. They just love complaining the country, the monopoly and corruption in the music industry. They just want to hide their talents that suck or are just so good, they just want to hide their laziness behind the county’s flaws, and put on the “victim” masks. I know, maybe as a writer I should not depend on stereotypical things, but I believe that this aspect of laziness is in people’s genes and flaws alongside the blood in their veins. Just like it’s in my genes and mixed with my blood. Plot twist! I was one of those guys. What I did to evolve was just reading some blogs written by musicians who started from the bottom who live outside, improved my talent, Googl(ed) my questions about how to find the starting points. And I am now uploading my music to the Internet, with high hopes and confidence to become an international artist. People should just stop loving the role of the victim and not doing anything. Upload your music, if no one talks about it, upload your other songs and stories, people will hear it, people like to be entertained, people love to hear stories that might link to their motions.
What are you waiting for?